Organ & Tissue Donor Foundation
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University of Wisconsin Chapter
Campaigns
Emergency Contact Card Campaign
Initially, the Card will be distributed to local Middle School, High School and College students. The Card will contain information about the holder’s choice for (or against) organ and tissue donation and any health issues that Emergency Medical Technicians may need to be made aware of. The Card will also contain information that EMT staff can use to contact the holders family. The Card will contain a photo but is not meant to be a substitute for a legal identification card. However, several institutions surveyed have expressed a desire to incorporate the card as the school’s official ID card.
This campaign will expand to include a helmet sticker and jogging bracelet. The sticker will contain similar information and will be targeted to individuals and organizations that participate in sports and recreational activities that require helmets. Several stickers will be provided along with a card. A jogging bracelet for men, women and kids will also be developed.
The database required to manage the printing of the cards and stickers has the capability to be integrated with any State Donor Registry - individual state registry policies, the subscribing institution’s policies and the Foundation’s Privacy Policy not withstanding.
Initially, the Card will be distributed to local Middle School, High School and College students. The Card will contain information about the holder’s choice for (or against) organ and tissue donation and any health issues that Emergency Medical Technicians may need to be made aware of. The Card will also contain information that EMT staff can use to contact the holders family. The Card will contain a photo but is not meant to be a substitute for a legal identification card. However, several institutions surveyed have expressed a desire to incorporate the card as the school’s official ID card.
This campaign will expand to include a helmet sticker and jogging bracelet. The sticker will contain similar information and will be targeted to individuals and organizations that participate in sports and recreational activities that require helmets. Several stickers will be provided along with a card. A jogging bracelet for men, women and kids will also be developed.
The database required to manage the printing of the cards and stickers has the capability to be integrated with any State Donor Registry - individual state registry policies, the subscribing institution’s policies and the Foundation’s Privacy Policy not withstanding.
Obituary Campaign
The purpose of this campaign is to offer the opportunity to recognize an individual, in their obituary, as having been associated with organ and/or tissue donation. The local newspaper, Wisconsin State Journal, publishes our logo alongside the name of a participating individual’s name in their obituary. Also, the logo and identification is printed in the key.
This campaign will be packaged and marketed across North America with the cooperation of the National Funeral Directors Association and several newspaper associations.
The purpose of this campaign is to offer the opportunity to recognize an individual, in their obituary, as having been associated with organ and/or tissue donation. The local newspaper, Wisconsin State Journal, publishes our logo alongside the name of a participating individual’s name in their obituary. Also, the logo and identification is printed in the key.
This campaign will be packaged and marketed across North America with the cooperation of the National Funeral Directors Association and several newspaper associations.
Phone Home Campaign
One key to the success of completing the donation wishes of a deceased individual is cooperation of the surviving family. If the family already knows of the individual’s wishes, the process of donation is much easier on family and hospital staff. This campaign will encourage individuals to call their families and discuss organ and tissue donation.
AT&T, Sprint Nextel, T-Mobil and Verison Wireless, the four major service providers, US Cellular and Alltell, two of the Super-regionals, SunCom and Dobson two of the Minor-regionals have recently been contacted in an effort to collaborate with all forty-two wireless providers in the US. All North American providers will be invited to participate.
This collaboration will culminate in a “Phone Home” campaign. This campaign will include a media blitz by the service providers and additional incentives for subscribers based on provider.
250 Million Americans carry cell phones.
One key to the success of completing the donation wishes of a deceased individual is cooperation of the surviving family. If the family already knows of the individual’s wishes, the process of donation is much easier on family and hospital staff. This campaign will encourage individuals to call their families and discuss organ and tissue donation.
AT&T, Sprint Nextel, T-Mobil and Verison Wireless, the four major service providers, US Cellular and Alltell, two of the Super-regionals, SunCom and Dobson two of the Minor-regionals have recently been contacted in an effort to collaborate with all forty-two wireless providers in the US. All North American providers will be invited to participate.
This collaboration will culminate in a “Phone Home” campaign. This campaign will include a media blitz by the service providers and additional incentives for subscribers based on provider.
250 Million Americans carry cell phones.
